Your operations should run themselves.
I help businesses build operations that scale - using AI as the engine, not the pitch.
Sound familiar?
Your team spends more time in spreadsheets than on strategy.
You've bought the tools. They don't talk to each other.
Every new client means more manual work, not more margin.
You know AI could help - you just don't know where to start.
Here's how I work.
I don't sell software. I build systems.
Working inside your business, I design what's possible and implement what works.
I'll tell you if it doesn't.
AI as a tool, not a gimmick.
Built on AI. Run by humans.
The human factor can never be replaced. AI doesn't eliminate teams — it frees them to do the work that actually matters.
Unruly Thread
"I used to spend my days in the weeds — mockups, captions, product descriptions, the same work over and over. Now I spend my time on what actually matters: the message. What truth needs to be said right now. What the brand stands for. The creative work that only I can do. AI didn't replace my team — it gave me back the headspace to actually lead one."
— Streetwear brand, solo founder
Uncover News
"There's a moment when you see a story and you just know — this matters. That instinct is everything. But I used to lose hours to the grind before I could act on it. Monitoring feeds, reformatting, digging through archives. Now the connections surface in seconds and I can follow my gut while it's still hot. The journalism is more human than ever because I'm not buried in logistics."
— Independent news platform
PMGE
Premium projection mapping services for retail, hospitality, and events. A 3-person partnership operating across Miami, San Diego, and nationally. 95% of the work happens before anyone sets foot on site. LIDAR scans, 3D previews, client approvals — all remote. On-site becomes fine-tuning, not firefighting. The creative vision and client relationships stay human. The revision cycles and wasted travel don't.
— Projection mapping services, 3-person partnership
Keith Wick
Operations leader. Builder. 15+ years scaling businesses from startup to IPO to acquisition.
I've led operations at Apple, Tesla, and Enjoy - building teams and systems across the US, Canada, and UK. I rode a startup from Series B through rapid growth, not because we were ready, but because we had to move first. We took it public, and then COVID hit. Supply chains collapsed. We found ourselves on the brink of bankruptcy, fought through it, and came out the other side to be acquired. I was selected to support the transition and stayed on.
I didn't figure it out alone. I've had the privilege of working alongside leaders who let me lead, who taught me what I didn't know, and who I still lean on today.
I know what breaks when you grow fast. I know what it takes to survive when everything's on fire. And I know how to build systems that hold.
For the last three years, I've been using AI to run my own businesses - not as the experiment, but as the backbone. Now I help other businesses do the same.
After our call, you'll walk away with:
- •Clarity on where AI can (and can't) help your operations
- •1-2 specific opportunities worth exploring
- •Honest assessment of whether we're a fit to work together
Expect a follow-up summary within 48 hours.
Calls are recorded for accuracy. Recordings are deleted when our work ends - or immediately if we don't move forward.