CrossFit boxes, yoga studios, personal trainers, med spas, chiropractors, pilates studios — I help fitness and wellness owners build systems that keep members engaged, stop wasting time on admin, and create an operation as strong as your practice.
A CrossFit box and a yoga studio are different planets. Your online presence should reflect YOUR community and YOUR mission — not a generic fitness template.
New moms searching for safe, guided movement aren't looking for "gym near me." They're looking for someone who understands their body right now. Your site needs to speak directly to that search.
You train high school athletes, weekend warriors, and competitive CrossFitters. Your programming is serious. Your presence should attract people who want results, not people looking for a treadmill.
Yoga, acupuncture, massage, nutrition coaching — all under one roof. You're not a gym, you're a healing space. The people who need you are searching for something specific. Let's make sure they find it.
You have board-certified practitioners, clinical-grade treatments, and real results. In a market full of Groupon facials, your credibility is your edge. Let's make it impossible to miss.
You've got thousands of followers, tons of engagement, but your website is outdated or doesn't exist. New prospects can't find you through Google. They see your Instagram story, then bounce because there's nowhere to actually join.
Classes run through three different apps. Members book through email, text, and your website. You're tracking cancellations in a spreadsheet. Someone's always confused about what they owe.
Your best trainer or instructor knows exactly how to run things — but it's all in their head. Onboarding new people takes forever. You're constantly repeating yourself.
You got into this because you love fitness or wellness — not because you wanted to run a business. Marketing, invoicing, retention strategies, staff management. It's burning you out.
Everything I build has one goal: keep your members engaged, reduce your admin burden, and give you back the time to do what you're passionate about.
A real website that represents your community the way it deserves. Mobile-ready, shows up on Google, class schedule visible, easy member signup, and beautifully integrated with your brand. Not a template — built for YOUR people. First year hosting included.
I sit down with your best people, document how you do things, and turn it into onboarding materials your new trainers, instructors, and staff can follow from day one. Your systems stop being locked in someone's head.
Two weeks, one big problem. Scheduling chaos, billing nightmares, member retention falling, staff coordination broken — pick the thing that's killing you, and we fix it. You get a working system that your team can use immediately.
Ongoing support so the systems we build keep working. Website updates, monitoring, monthly check-ins. You focus on your members — I'll keep the backend running smoothly.
30 minutes. We talk about your biggest pain point and what's actually possible to fix. No pitch. Just real talk about where you are and where you want to be.
I audit your website, look at your scheduling setup, understand your community. I see what's working and what's burning you out. You get a clear picture of the issue.
Website, systems, onboarding docs — whatever we decide to tackle. I work alongside your team, not in some office. Your people know what we're building and why.
Whether you need to Get Found by the right members, Get Organized with smoother scheduling and billing, or Get Ahead with staff onboarding that actually works — your community feels the difference. And you get your time back.
I get that you didn't go into this for money — you went in because you believed in something. Everything we build puts your mission first, members second, metrics third.
A yoga studio's culture isn't a CrossFit box's. A med spa isn't a chiropractor's office. I don't treat all fitness the same. I actually listen to what makes your community unique and build around that.
Chasing new members is expensive. Keeping the ones you have is where the real wins happen. Everything we build makes it easier for your members to stay, come back, and bring friends.
You're passionate and burned out. I'm not going to make things worse by adding complexity. We cut through the noise, fix the real problem, and give you your life back.
According to IHRSA, 50% of new gym members quit within 6 months. The main reasons are lack of engagement, poor onboarding, and feeling invisible after signing up. Retention systems that automate check-ins, milestone celebrations, and re-engagement can dramatically reduce this dropout rate.
It eliminates the admin that eats into your training time. Scheduling, client communication, payment collection, and new member onboarding can all be systematized. You get more time coaching and less time managing spreadsheets, texts, and calendar conflicts.
Retention is roughly 5x cheaper than acquisition, according to research published in the NIH National Library of Medicine. Building systems that keep existing members engaged — automated check-ins, milestone tracking, re-engagement sequences — is the highest-ROI investment a fitness business can make.
A custom-built website showcasing your programs, trainers, and community — not a template. Google Business Profile setup, local SEO so you appear when people search for fitness in your area, analytics to track what's working, and first year hosting included. Built to reflect your mission and attract the right members.
Practical articles written specifically for your industry — no fluff, just what works.
Vagaro, Mindbody, Acuity, Booksy, Calendly — they run your bookings beautifully and hide you from Google completely. Here's why your booking page can't rank, and how to keep the tool while owning a site that gets found.
Read article →Your studio runs on Mindbody, but you can't find yourself on Google. It's not a bug. Here's why a Mindbody page can't rank, and how to keep Mindbody while owning a site that does.
Read article →Vagaro runs your bookings and payments, but it won't get you found on Google. Here's why your Vagaro page can't rank, and how to keep Vagaro while owning a real website that does.
Read article →Most small businesses get sold AI tools they'll never use. Here's the order to actually do AI for a small business — what to fix first, what to automate second, what's still hype, and where the real ROI is.
Read article →Instagram reaches people who already know you exist. A website reaches people who are searching for a gym like yours and have no idea you're there. Without one, you're invisible to 70% of local fitness searches on Google.
Read article →30 minutes to figure out where you're stuck and what could actually change. Free. No strings. Just a real conversation about your business.