Trades & Contractors

You built your business from a truck and a toolbox. Let's build the rest.

HVAC, plumbing, electrical, roofing, landscaping — I help contractors get found online, stop losing hours to paperwork, and build systems that keep the business running even when you're on a job site.

See How It Works
What Makes Us Different

We don't just build you a website. We help you become the name people call.

Every contractor does good work. But when someone searches for help, they're looking for the right one. We help you own that identity online so the right customers find you first.

The coastal storm damage specialist.

You're the roofer who shows up after every hurricane season in Eastern NC. Your site should say that — loud and clear — so when the next storm hits, homeowners already know your name.

The military housing expert.

Half the homes near Cherry Point and Camp Lejeune need work every PCS cycle. You know the base housing drill better than anyone. Let's make sure military families find you, not a generic contractor listing.

The old-house guy.

Historic homes in downtown Beaufort and New Bern need someone who understands plaster, knob-and-tube, and code compliance for 200-year-old buildings. That's a niche. Own it.

The new construction crew.

Spec homes, subdivisions, builder partnerships. You're not chasing one-off service calls — you're building relationships with developers. Your online presence should reflect that.

Sound Familiar?

You're great at the work. The business side is what's killing you.

Customers can't find you online

76% of people who search nearby on their phone visit a business within a day. If you don't have a website — or it looks like it was built in 2015 — that visit goes to your competitor down the road. Here's why your contractor business isn't showing up on Google — and what to do about it.

The phone rings but nobody picks up

Contractors miss 35–62% of inbound calls, and two-thirds of those callers never try again. At a $3,000 average job, that's $30K+ a month walking to whoever answered first. See exactly how missed calls cost contractors $30K+/month →

You're losing 5+ hours a week to paperwork

77% of contractors spend 14+ hours a week on non-productive manual tasks. Chasing invoices, scheduling by text, handwriting estimates. That's money left on the table.

Nothing is written down

Your best tech knows how everything works — but it's all in his head. When he leaves, that knowledge walks out the door. New hires take months to figure things out.

You've been burned before

Some "consultant" charged you money, gave you a report you didn't understand, and disappeared. I get it. That's not what happens here.

0%
Visit a business within 24 hrs of a nearby search
0%
Judge credibility by website alone
0%
Of small businesses lack a website
12–27
Extra days per project from admin inefficiency
What I Build for Contractors

Real solutions, not fancy reports.

Everything I build for contractors has one goal: make the business run better so you can focus on the work you're actually good at.

🌐

Web Presence Package (Get Found)

A real website that makes you look as professional as you are. Mobile-ready, shows up on Google, has your services, service area, and a way for customers to contact you. Not a template — built for YOUR business. First year hosting included.

📖

Knowledge Base (Part of Get Organized & Get Ahead)

I sit down with your best people, record how they do things, and turn it into training docs your new hires can follow from day one. No more "ask Steve, he knows." Steve's knowledge is now everyone's knowledge.

Operations Sprint (Get Organized)

Two weeks, one big problem. Scheduling chaos, invoicing nightmares, crew management held together with text messages — pick the thing that's burning you, and we fix it. You get a working system, not a document.

🔄

Monthly Maintenance

Ongoing support so the systems we build keep running. Website updates, monitoring, monthly check-ins. You focus on the jobs — I'll keep the backend healthy.

See all service tiers →
How It Works

Simple. No surprises. No corporate runaround.

Free Site Audit

I look at your online setup and send you a short report. What's working, what's not, what it's probably costing you. Takes 2 minutes to read.

Quick Chat

30 minutes on the phone. I walk you through what I found. No pitch — just the facts. You decide if it's worth fixing.

We Fix It

Website, systems, whatever the audit says needs work. I build it alongside your team, not in some office you'll never visit.

You Focus on the Work

The business runs smoother. Whether you need to Get Found online, Get Organized on the admin side, or Get Ahead with documented systems — you spend less time on paperwork and more time doing what you do best.

Why Work With Me

I've been in the trenches.

Not a marketing agency.

I don't run ads or post on your Instagram. I fix how your business actually works — the stuff that happens after the phone rings.

15+ years building operations.

Apple. Tesla. Startups you've never heard of. I've launched 16 locations during COVID and led teams across three countries. I know what good operations look like.

I speak plain English.

No "synergy." No "leverage your holistic ecosystem." If I can't explain it in two sentences, I don't pitch it.

I'll tell you if it's not worth it.

If your business doesn't need what I sell, I'll say so. That saves us both time. My reputation matters more than a sale.

Common Questions

Questions we hear from contractors.

76% of people who search for a service nearby on their phone visit a business within 24 hours. If you don't have a professional website, that visit goes to your competitor down the road. A website also helps you rank on Google so customers in your area find you first — not a generic directory listing.

According to the National Association of Home Builders, admin inefficiency adds 12 to 27 extra days per project. Contractors often spend 14+ hours per week on manual tasks like chasing invoices, scheduling by text, and handwriting estimates — time that could be spent on billable work.

A two-week focused engagement targeting your biggest bottleneck — scheduling chaos, invoicing nightmares, or crew management held together by text messages. You get a working system, not a document. We pick the thing that's burning you and fix it.

We don't run ads or post on your social media. We fix how your business actually works — the systems that happen after the phone rings. Web presence, operations, knowledge documentation. We build alongside your team, not from a remote office.

Yes. We're based on North Carolina's Crystal Coast (Beaufort, NC) and focus on Eastern North Carolina — Beaufort, Morehead City, Emerald Isle, New Bern, Jacksonville, and the Outer Banks. We understand the local market, from coastal storm damage repair to military housing near Cherry Point and Camp Lejeune.

Most contractors miss calls for three reasons: their Google Business Profile is incomplete or abandoned, their website doesn't rank for local service keywords, and they have no system for following up with leads who didn't book immediately. Each of these has a fix — and all three can be addressed in a single Web Presence engagement.

Start with your Google Business Profile — it drives more calls than your website for most contractors. Make sure it has photos, current hours, services listed, and recent reviews. Then ensure your website ranks for service + location keywords ('HVAC repair Morehead City NC'). We cover both in our free site audit.

Referrals are great — but they're not scalable, and they stop when business slows. A website lets strangers find you when they have an urgent need and don't know anyone to ask. 86% of consumers search Google before hiring a contractor. If you're not there, they're calling your competitor.

From the Blog

Guides for Trades & Contractors

Practical articles written specifically for your industry — no fluff, just what works.

Get Found7 min read

Website Builder or Custom Site? The Question Most Small Businesses Get Wrong

Wix, Squarespace, or a custom build? It's the wrong question. The right one is what your site actually needs to do — and there's a third option most owners don't know exists. A clear, honest framework (plus a 4-question decision helper).

Read article →
Get Found6 min read

Is Your Website Mobile-Friendly? Here's How to Check in 5 Minutes (and What It's Costing You If It's Not)

Searches for 'how to make a website mobile friendly' spiked 123x this week. Here's a click-through demo of what your customers actually experience on a site that isn't mobile-ready — and a 10-point checklist to test your own.

Read article →
Get Found9 min read

Get the Engine, Don't Sacrifice the Audience: Keep Your Booking Software, Own Your Website

Vagaro, Mindbody, Acuity, Booksy, Calendly — they run your bookings beautifully and hide you from Google completely. Here's why your booking page can't rank, and how to keep the tool while owning a site that gets found.

Read article →
Get Ahead5 min read

Google's AI Reads Reddit Now. Your Business Should Have Been Doing That Already.

Google just announced that AI Overviews will now pull directly from Reddit and social forums. We've been doing this systematically for months. Here's why it matters for every small business trying to get found.

Read article →
Get Ahead7 min read

AI for Small Business: Where to Actually Start (Without Wasting Money)

Most small businesses get sold AI tools they'll never use. Here's the order to actually do AI for a small business — what to fix first, what to automate second, what's still hype, and where the real ROI is.

Read article →
View all Trades & Contractors articles

Worth a 30-minute look?

Book a free consult. Before we talk, I'll run The Pulse on your vertical — search trends, competitor activity, the language your customers actually use. You walk into the call knowing what your market is doing. No pitch, no pressure.

Crystal Coast + Eastern NC: Beaufort, Morehead City, Emerald Isle, New Bern, Jacksonville, Outer Banks

Local web design pages: Emerald Isle, Morehead City, Swansboro, New Bern, Jacksonville & Wilmington.